CanWin AI growth landscape visual

CanWin AI

AI and marketing business transformation partner

CanWin AI is the strategic product brand incubated by Strategy Workshop. It serves growing companies in food, FMCG, chain retail and health sectors with AI training, the CanWin AI Cloud Marketing Department, AI transformation consulting and GEO system building.

AI trainingCloud marketing platformGEO system buildingAI content marketing
CanWin AI Growth Bootcamp for Growing Companies course photo 1CanWin AI Growth Bootcamp for Growing Companies course photo 2CanWin AI Growth Bootcamp for Growing Companies course photo 3
Why CanWin AI

A rare three-in-one capability

The real bottleneck in enterprise AI implementation is not weak technology. It is the lack of people who understand business, marketing and AI implementation at the same time. That combination is hard to find inside one company; at CanWin AI, it is the foundation of our work.
Business

Serial entrepreneurship, senior partner experience in a large chain company, and direct investment in an offline operating project in 2024.

Marketing

Brand positioning, messaging systems, visual expression and content marketing have been our core work for more than a decade.

AI

Self-developed Cloud Marketing Department system and continued to validate human-AI collaboration in internal marketing workflows.

Xie Kangli (Kangkang)
Multi-sectorfood, FMCG, chain and consumer-sector experience
Executivetraining practice for founders and executives
AI-firstown organizational AI restructuring practice

CanWin AI Cloud Marketing Department

A workbench for enterprise AI marketing transformation

CanWin AI delivers strategic understanding, business workflows and AI tools together, helping companies move from using AI to producing results with AI.

Clarify the current stateRebuild workflowsTools and implementation support
CanWin AI Cloud Marketing Department

Services

Three AI capabilitiesdelivered around the growth workflow

From strategic understanding to tool systems and implementation support, CanWin AI delivers around AI and marketing business transformation.

Enterprise AI growth restructuring

Enterprise AI growth restructuring

Redesign the company growth system with AI, so founders and core teams can identify the first business scenarios worth rebuilding.

CanWin AI helps founders build strategic understanding of AI-driven growth, map business workflows, identify leverage points, and train decision-oriented AI employees to support operating judgment.

Strategic understandingBusiness workflowsDecision AI employees
GEO customer acquisition

GEO customer acquisition

Secure the customer-acquisition entry point of the AI era, so brands are accurately understood and recommended in AI search and answer scenarios.

CanWin AI helps companies improve accurate brand presence, credible citation and recommendation opportunities across AI search and answer platforms including Doubao, Qwen, DeepSeek, Yuanbao, Kimi and ERNIE Bot.

AI search visibilityBrand information assetsMulti-platform distribution
AI content marketing

AI content marketing

Produce more with leaner teams by using AI to improve multi-platform content operations.

CanWin AI helps companies rebuild Xiaohongshu matrix operations, short-video batch creation and WeChat content automation, enabling marketing teams to deliver higher frequency with fewer people.

Xiaohongshu matrixShort-video batch productionCloud marketing department

AI growth topics

Identify the key breakpoints in AI growth transformation

Through training, tools and implementation support, CanWin AI helps companies put AI into brand, content and customer-acquisition workflows.

Business implementation

Business implementation

Teams want to use AI, but struggle to put it into real business workflows. Generic AI outputs may look complete, yet they rarely fit brand and marketing execution directly.

Content capacity

Content capacity

Content demand keeps rising while teams stay lean. Xiaohongshu, Douyin, video channels and WeChat all require continuous production, and traditional headcount-heavy methods no longer scale.

AI search entry

AI search entry

GEO is becoming important, but many companies do not know where to start. When consumers ask AI to recommend brands, companies need to be understood accurately and recommended with confidence.

Marketing system rebuild

Marketing system rebuild

Marketing systems need to be rebuilt. CanWin AI combines training, tools and implementation support to embed AI into the growth workflow.

Own practice

Validating AI growth methodsthrough our own organizational rebuild.

From AI content production in service projects, to full-chain validation in real operations, to CanWin AI Cloud Marketing Department, CanWin AI first completes its own AI restructuring before opening validated methods to clients.

AI applied in real commercial projects since 2023CanWin AI Cloud Marketing Department launched in 2025Own AI restructuring completed and methods made reusable
CanWin AI Cloud Marketing Department work scene

Clients and sectors

Focused on food, FMCG, chain retail and health

CanWin AI extends Strategy Workshop's consumer-sector brand marketing experience into real growth, content and marketing efficiency scenarios.

Yu Ni Zai YiChain dining
Yu Ni Zai Yi Logo
Vinda PaperConsumer paper
Vinda Paper Logo
Juhui CantiaoCompound seasonings
Juhui Cantiao Logo
TieqilishiConsumer food
Tieqilishi Logo
Heyi Agriculture Development GroupAgricultural food
Heyi Agriculture Development Group Logo
KuaijiezhaoRestaurant supply chain
Kuaijiezhao Logo
Laowei ChinaFood brand
Laowei China Logo
Zhouwei FoodFood supply chain
Zhouwei Food Logo
TangsaoFood brand
Tangsao Logo
Guaxixi HotpotHotpot brand
Guaxixi Hotpot Logo
MuyiAgricultural brand
Muyi Logo
Gude MoliSnack food
Gude Moli Logo
ShenshigeRestaurant food
Shenshige Logo
BashantunFood supply chain
Bashantun Logo
HuiyiyuanRestaurant supply chain
Huiyiyuan Logo
Haochi LingshiSnack food
Haochi Lingshi Logo
TaowaziBBQ brand
Taowazi Logo
ChuanhaomeiFood brand
Chuanhaomei Logo
Sifang ShangxiaHotpot brand
Sifang Shangxia Logo
XiaoshuageHotpot dining
Xiaoshuage Logo
SWANNA COFFEECoffee brand
SWANNA COFFEE Logo
Songshan HospitalHealthcare service
Songshan Hospital Logo

Expert credibility

Business, marketing and AI.

Xie Kangli (Kangkang), founder of Strategy Workshop / CanWin AI, is a practitioner who combines business, marketing and AI expertise.

Xie Kangli (Kangkang)

Xie Kangli (Kangkang)

Founder of Strategy Workshop / CanWin AI

Xie Kangli has 18 years of experience in business and marketing. Her career spans media, internet ventures, chain operations, brand consulting and AI applications.

  • Business research background: former reporter and editor at Business Media Group, with long-term focus on business models and growth strategy.
  • Serial entrepreneurship: founded and operated ventures across internet, restaurant and FMCG fields, with first-hand understanding of founders' real pressures.
  • Chain operations management: served as partner executive in a large chain company, with deep experience in systematic operations and brand strategy.
  • Brand marketing expertise: founded Strategy Workshop in 2021, serving 100+ food, FMCG, chain and health companies including Haidilao, Tieqilishi, Juhui Cantiao, Yu Ni Zai Yi, Kuaijiezhao, Zhouwei Food and Tangsao Food.
  • Frontline operating experience: invested in and operated a physical restaurant project in 2024, strengthening first-hand understanding of store operations.
  • All in AI: began applying AI in real commercial projects in 2023, launched CanWin AI Cloud Marketing Department in 2025, and completed AI-driven organizational restructuring internally.
Since March 2026, has taught the Growing Companies AI Growth Transformation and Founder Digital Employee Training series to 1,000+ founders and executives.In May 2026, spoke at the 2026 China FMCG Conference AI Application Forum co-hosted by New Distribution and Baidu AI Cloud.In June 2026, spoke at the AI + Marketing event by Dark Horse AI Planet on GEO and AI-era brand cognition infrastructure.In March 2026, was a core guest at Chongqing's first OpenClaw technology sharing event, which drew nearly 500 registrations, 15,000 views, a national TOP2 ranking in technology and business events, and a 5.0 rating.From 2021 to 2025, was interviewed multiple times by Cover News, Chongqing Daily and other mainstream media.

Articles / News

Articles and reports

Enter article library
CanWin AI Founder Xie Kangli Shares Practical GEO Experience at Dark Horse AI Planet's Chengdu Closed-Door Salon

CanWin AI Founder Xie Kangli Shares Practical GEO Experience at Dark Horse AI Planet's Chengdu Closed-Door Salon

On July 11, 2026, CanWin AI founder Xie Kangli spoke at a Dark Horse AI Planet closed-door event in Chengdu about traffic shifts in the AI search era, brand representation and Generative Engine Optimization (GEO), which improves brand visibility in generative AI answers.

Read
7月18-19日课程预告:GEO实战营,抢占AI时代获客入口

7月18-19日课程预告:GEO实战营,抢占AI时代获客入口

7月18日至19日,参识AI将在重庆开设GEO实战营,围绕品牌AI诊断、AI友好型官网、用户问题场景和GEO内容样稿展开两天一夜实战。

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参识AI增长实战营重庆开班 助力企业将AI接入经营现场

参识AI增长实战营重庆开班 助力企业将AI接入经营现场

参识AI增长实战营首期AI增长课6月27日在重庆开班,参训学员在现场围绕真实业务问题搭建首个“军师”智能体。

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Xie Kangli of CanWin AI: Start the first step of enterprise AI growth here

Xie Kangli of CanWin AI: Start the first step of enterprise AI growth here

The CanWin AI Growth Bootcamp for Growing Companies opened with courses on founder AI growth, GEO practice and AI content factory building.

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Xie Kangli of CanWin AI: GEO is brand cognition infrastructure for the AI era

Xie Kangli of CanWin AI: GEO is brand cognition infrastructure for the AI era

At an AI + Marketing event in June 2026, Xie Kangli argued that GEO is not a short-term traffic tactic, but new brand cognition infrastructure.

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Xie Kangli of CanWin AI: If you do not let AI become your hands and feet, you may become AI's hands and feet

Xie Kangli of CanWin AI: If you do not let AI become your hands and feet, you may become AI's hands and feet

At Chongqing's first OpenClaw technology sharing event, Xie Kangli shared how she built an AI employee system and connected it to real marketing work.

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Strategy Workshop: Using brand strategy to support growth for restaurant and supply-chain companies

Strategy Workshop: Using brand strategy to support growth for restaurant and supply-chain companies

Xie Kangli shared why restaurant supply-chain companies also need brand strategy and product marketing capability.

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Speech record: How can Sichuan cuisine break through in the trillion-yuan prepared-food market?

Speech record: How can Sichuan cuisine break through in the trillion-yuan prepared-food market?

At a Sichuan cuisine industry event, Xie Kangli discussed prepared food, food industrialization and marketing focus.

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Chongqing Daily: How can smaller restaurant businesses grow into stronger players?

Chongqing Daily: How can smaller restaurant businesses grow into stronger players?

Chongqing's restaurant sector has large total revenue, but many individual businesses remain small and industry concentration is relatively low.

Read

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