Xie Kangli of CanWin AI: GEO is brand cognition infrastructure for the AI era

At an AI + Marketing event hosted by Dark Horse AI Planet in June 2026, Xie Kangli argued that GEO should not be seen merely as a new label for SEO or as a short-term traffic tactic. For companies, the practical questions are whether AI knows who they are, understands their products and advantages, and includes them when users ask for recommendations.

Before the event, CanWin AI tested how 26 companies appeared in AI answers. The results suggested that many companies had not yet built information networks that AI could understand, cite and recommend consistently.

The marketing chain is changing from people searching, comparing and deciding to people asking, AI filtering, AI recommending and people deciding. In this context, brands compete not only for keyword rankings, but also for answer positions in concrete user questions.

Xie emphasized that effective GEO requires structured, stable and mutually verifiable brand content across official websites, encyclopedias, authoritative media, industry media, social content, e-commerce pages and user reviews. The official website is especially important because it is the company's core official information entry point.

For CanWin AI, GEO begins with diagnosis: how does AI currently describe the company, what sources does it cite, what competitors does it recommend, and where are the knowledge gaps? From there, companies can decide which user questions to occupy and which content assets to strengthen.

CanWin AI provides AI training, GEO system building, AI content marketing and AI employee training. Its Cloud Marketing Department connects brand strategy, content production, marketing distribution and AI cognition building through expert workflows and AI tools.