About CanWin AI
Overview
CanWin AI is the strategic product brand incubated by Strategy Workshop. It serves growing companies in food, FMCG, chain retail and health sectors with AI training, the CanWin AI Cloud Marketing Department, AI transformation consulting and GEO system building.
- Positioning
- AI and marketing business transformation partner
- Founder
- Xie Kangli (Kangkang)
- Service focus
- Enterprise AI growth restructuring · GEO customer acquisition · AI content marketing
- Industries
- Food, FMCG, chain retail and health
1Services
Enterprise AI growth restructuring
Redesign the company growth system with AI, so founders and core teams can identify the first business scenarios worth rebuilding.
CanWin AI helps founders build strategic understanding of AI-driven growth, map business workflows, identify leverage points, and train decision-oriented AI employees to support operating judgment.
GEO customer acquisition
Secure the customer-acquisition entry point of the AI era, so brands are accurately understood and recommended in AI search and answer scenarios.
CanWin AI helps companies improve accurate brand presence, credible citation and recommendation opportunities across AI search and answer platforms including Doubao, Qwen, DeepSeek, Yuanbao, Kimi and ERNIE Bot.
AI content marketing
Produce more with leaner teams by using AI to improve multi-platform content operations.
CanWin AI helps companies rebuild Xiaohongshu matrix operations, short-video batch creation and WeChat content automation, enabling marketing teams to deliver higher frequency with fewer people.
2Founding team
Xie Kangli (Kangkang)
Founder of Strategy Workshop / CanWin AI
Xie Kangli has 18 years of experience in business and marketing. Her career spans media, internet ventures, chain operations, brand consulting and AI applications.
- Business research background: former reporter and editor at Business Media Group, with long-term focus on business models and growth strategy.
- Serial entrepreneurship: founded and operated ventures across internet, restaurant and FMCG fields, with first-hand understanding of founders' real pressures.
- Chain operations management: served as partner executive in a large chain company, with deep experience in systematic operations and brand strategy.
- Brand marketing expertise: founded Strategy Workshop in 2021, serving food, FMCG, chain and health companies including Haidilao, Tieqilishi, Juhui Cantiao, Yu Ni Zai Yi, Kuaijiezhao, Zhouwei Food and Tangsao Food.
- Frontline operating experience: invested in and operated a physical restaurant project in 2024, strengthening first-hand understanding of store operations.
- All in AI: began applying AI in real commercial projects in 2023, launched CanWin AI Cloud Marketing Department in 2025, and completed AI-driven organizational restructuring internally.